The Results are In!

The following numbers are a result of our Fall '09 Instant Pleasure (IP) campaign efforts.

Five fabulous new hosts joined the IP campaign.
Three hundred flyers were displayed in residents’ halls across the Widener University campus.
Six hours of tabling events reached 400 Widener students and faculty members. Twenty-five students attending tabling events participated in individual consultations about using condoms correctly. Five hundred condoms and individual lubricants were distributed.
Radio-based public service announcements received 200 minutes of air time.
One hundred and nineteen people joined as followers of IP’s website and social networking sites.
And Instant Pleasure Radio Show aired for 30 hours.

Initial surveys revealed that 30.5% of those who listened to the student radio station had listened to a previous IP program with the unstructured format. Final surveys showed that of the people who listen to the college radio station, 48% of them now listen to IP. This is an increase in listenership of 17.5% over 1 semester. This means that for every 2 people that had listened to IP, we added more than 1 new listener.

Not only are more people listening, but they are listening to more shows for longer.

Prior to the new format 10% of our listeners had tuned in for more than six IP shows over a semester. At the end of the semester, 17% of listeners tuned in for more than six shows.
At the beginning of the semester, 36% of IP listeners tuned in for longer than 30 minutes. No audience members listened for longer than an hour and a half. By semester end, 44% of IP listeners tuned in for longer than 30 minutes. 17% of audience members tuned in for an hour and a half to 2 hours of programming.

We did a great job! We thank our listeners for supporting us!